Our story
From a single warehouse
in North Carolina.
Han Feng started in Greensboro in 1997 — a regional specialty foodservice distributor built around independent restaurants in the Southeast. The same operating philosophy carries through today: personal service, curated product, and reps who learn your kitchen.
Why regional matters
A short truck route is a short answer.
National distributors win on price lists and SKU counts. Regional distributors win on relationships, response time, and the specialty product that doesn't fit a national procurement template.
Han Feng was built to be the second kind. Our buyers know the producers. Our reps know the restaurants. Our drivers know the routes. When something needs to move, it moves — because it's happening between four states, not fifty.
Specialty by design
Curated for restaurants — not big-box buying.
The catalog isn't built from the top down. It's built from operators who walked us through the back of their kitchen and showed us what they wanted to source. That's what made it. That's what stays in. Our reps own the relationship between the operator and the catalog, end-to-end.
Personal service
Reps who speak your kitchen's language.
The Han Feng sales floor handles English, Mandarin, and Cantonese as a matter of course. For an Asian foodservice operator in the Southeast, that's not a marketing line — it's how the conversation actually goes.
- Walk-the-walk-in onboarding for new accounts.
- A dedicated rep on every account — not a rotating call center.
- Answers same day. Service issues solved in hours, not days.
- Mandarin and Cantonese support across sales and customer service.
Become a customer
Bring your kitchen on board.
Apply online and a member of our team will be in touch within one business day to set up service.
Become a Customer